Didier Grossemy says, Email Marketing is a science that requires to follow these simple rules:
- Know your Audience
- Make it relevant
- Make it personal
- Make it worth their while
- Get to the Point
- Be Quick to engage, show me - don’t tell me
- Answer ‘what’s in it for me’
- Don’t sell, inform
- Too many words
- People are too busy - Pictures are better than words
- Abbreviate your thoughts
- Create a relationship
- Don’t stop at one brief chat
- Build trust and expectation
- Reward your readers
- Plan, Test and Measure
- Every element, every time
- Broadcast Times and offers
- Clear Outcomes
- Answer why I should …
- Be clear on the reader’s next step
- Make your Call to Action obvious
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Article written by: Didier Grossemy X2 Digital CEO
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