Are you talking to mum?
Some of the major brands have educated children to their products from the very young age, and I don’t think I need to give you any examples of those brands.
They know very well that parents will have no choice but to comply with their wants and later the same children becoming parents will do exactly the same. Yeah! Very smart and we all fall for it.
Today the digital age is not any longer just driven from children looking at games or business people searching the next opportunity but from mums around the world.
Time poor, they are the prime consumers on the internet, as we know mums are “Jack of all trade”; taking the children to schools, buying and preparing food, going to work, looking after her hubby, clothe ironing, cleaning and … should I go any further to say that women these days are overly busy. So this brings me to what I have preached for fifteen years, the Internet not only save you money and save the trees but revolutionise your time management.
According to the “Moms In Business Network” mums purchasing power accounts for nearly $1.6 trillion in annual spending and is equal to Great Britain's 2007 total purchasing power. “EMarketer” forecasts that moms will account for 39.6 million of the online audience by 2012. Further, women make 80 percent of the household purchases and commonly buy for three or more people. With this much influence over consumer purchases, the ability to effectively market to and harness this purchasing segment has a huge impact on brands' bottom line.
Brands must take a step forward in creativity to engage with this already dominant market.
So what sort of creativity is required to engage?
I believe that the most important is to create a platform that opens conversation. If you are a manufacturer of nappies, you may want to create a “Baby Club” that will have some great subjects to help busy mums and allowing them to share their own problems while in the same time you may want to add a shopping cart so busy mums can purchase the products of the same companies while enjoying a conversation with new found friends.
Like in real life people engage at the Café by exchanging conversation around a drink. You must create a social environment that triggers the input of the viewers and in term bring more people to the brand through smart referral functionalities.
Brand association, social marketing and e-commerce functionalities are a powerful mix for busy mums.
Sunday, February 15, 2009
Sunday, October 5, 2008
Saturday, September 13, 2008
Didier Grossemy - Why Most Email Marketing Does Not Work?
Article written by: Didier Grossemy X2 Digital CEO
Didier Grossemy says, Email Marketing is a science that requires to follow these simple rules:
- Know your Audience
- Make it relevant
- Make it personal
- Make it worth their while
- Get to the Point
- Be Quick to engage, show me - don’t tell me
- Answer ‘what’s in it for me’
- Don’t sell, inform
- Too many words
- People are too busy - Pictures are better than words
- Abbreviate your thoughts
- Create a relationship
- Don’t stop at one brief chat
- Build trust and expectation
- Reward your readers
- Plan, Test and Measure
- Every element, every time
- Broadcast Times and offers
- Clear Outcomes
- Answer why I should …
- Be clear on the reader’s next step
- Make your Call to Action obvious
Need professional help? X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies.
Call us! on +612 9238 8125 or enquire now. Click Here
Article written by: Didier Grossemy X2 Digital CEO
Didier Grossemy - 15 Golden Rules To Immediately And Massively Grow Your Business
Article written by: Didier Grossemy X2 Digital CEO
Didier Grossemy says "This is business basics 101. Yet most of businesses don't do it"
It is 5 times easier to sell something else to your existing customers than to get a new customer.
If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers.
Didier Grossemy and X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 9238 8125 or enquire now. Click Here
Article written by: Didier Grossemy X2 Digital CEO
Didier Grossemy says "This is business basics 101. Yet most of businesses don't do it"
It is 5 times easier to sell something else to your existing customers than to get a new customer.
If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers.
- Where possible only sell to people who want what you have
- If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.
- When promoting your products find the “right appeal”.
- The more information you give in your ads, the more you’ll sell.
- Research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads.
- Never ever run any advertisement without monitoring the response.
- Monitor everything you do to promote your business.
- Don’t try to be creative or original.
- Use benefit headlines in all your ads.
- Client testimonials increase credibility - and sales.
- Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it.
- Don’t listen to opinions and advice from well meaning friends, family and business associates.
Didier Grossemy and X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 9238 8125 or enquire now. Click Here
Article written by: Didier Grossemy X2 Digital CEO
Didier Grossemy says: are you accepting business versus doing business?
Didier Grossemy only make a leaving through helping organisations to communicate more efficiently while refining their business processes using Digital Marketing and the internet.
But the social aspect of communication can be controversial and even so Didier Grossemy is an Internet evangelist, he is afraid of the loss of face to face social interaction.
On the other hand in a B2B interaction, automation is so powerful these days that you hardly need to talk to anyone to start doing business one another. So here it is… Didier Grossemy says that, if we are automating the process of business relationship, and then...where is the relationship?
Didier Grossemy then says, “Have you noticed that social interaction tends to become a rare form of human dependency. People tend to spend more and more time interacting through emails even if they are sitting 5 metres away from you, which probably explain the 70 Billions emails sent every day.
Didier Grossemy says where is the pleasure of doing business... people hiding behind user names and password. What about the 2 hour lunch where we use to discuss how to conquer the world? What about the deal. Yes the deal, you remember, face to face with real conversations and arguments.
Business owners need to realise that the Internet is a business platform to promote, sell and trade. “Don't get me wrong that's all I do for my clients, implementing simple and or complex solutions for that purpose”. But guess what? Didier Grossemy still spends time with his clients to discuss over lunch and or dinner on how he can assist them in doing more business.
But the social aspect of communication can be controversial and even so Didier Grossemy is an Internet evangelist, he is afraid of the loss of face to face social interaction.
On the other hand in a B2B interaction, automation is so powerful these days that you hardly need to talk to anyone to start doing business one another. So here it is… Didier Grossemy says that, if we are automating the process of business relationship, and then...where is the relationship?
Didier Grossemy then says, “Have you noticed that social interaction tends to become a rare form of human dependency. People tend to spend more and more time interacting through emails even if they are sitting 5 metres away from you, which probably explain the 70 Billions emails sent every day.
Didier Grossemy says where is the pleasure of doing business... people hiding behind user names and password. What about the 2 hour lunch where we use to discuss how to conquer the world? What about the deal. Yes the deal, you remember, face to face with real conversations and arguments.
Business owners need to realise that the Internet is a business platform to promote, sell and trade. “Don't get me wrong that's all I do for my clients, implementing simple and or complex solutions for that purpose”. But guess what? Didier Grossemy still spends time with his clients to discuss over lunch and or dinner on how he can assist them in doing more business.
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