Didier Grossemy says "This is business basics 101. Yet most of businesses don't do it"
It is 5 times easier to sell something else to your existing customers than to get a new customer.
If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers.
- Where possible only sell to people who want what you have
- If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.
- When promoting your products find the “right appeal”.
- The more information you give in your ads, the more you’ll sell.
- Research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads.
- Never ever run any advertisement without monitoring the response.
- Monitor everything you do to promote your business.
- Don’t try to be creative or original.
- Use benefit headlines in all your ads.
- Client testimonials increase credibility - and sales.
- Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it.
- Don’t listen to opinions and advice from well meaning friends, family and business associates.
Didier Grossemy and X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +612 9238 8125 or enquire now. Click Here
Article written by: Didier Grossemy X2 Digital CEO
Posts
No comments:
Post a Comment